Use a Secret Weapon in Advertising: Master the (Transfer) technique for Small Business Success! In advertising and marketing, psychology plays an important role, and one of the most influential ideas shaping consumer behavior is the Bandwagon Effect. This psychological concept revolves around human beings tendency to want to align themselves with new trends or popular […]
The Bandwagon Effect: How to use Its Power in Advertising for Small Businesses In advertising and marketing, psychology plays an important role, and one of the most influential ideas shaping consumer behavior is the Bandwagon Effect. This psychological concept revolves around human beings tendency to want to align themselves with new trends or popular opinions,
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How Basic Human Desires Are Revolutionizing Small Business Marketing! Among the many desires that human being have, certain basic needs and aspirations have persisted across societies, cultures, and many generations. These fundamental desires drive our actions, choices, and our interactions with the world around us. If you want to connect with your audience on a
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Understanding Ego Morphing: A Small Business’s Key to Effective Marketing In the psychology of marketing, the use of ego morphing is an impressive technique. Basically, ego morphing means adjusting your branding, the messages you are giving off and the way you communicate to mimic your target audience’s own beliefs, values and identity. The goal of
The Fear Factor in Advertising: Empowering Small Businesses In the world of advertising and marketing, being able to understand what causes people to take certain actions and believe certain things is an amazing super power. Among the many types of emotions that marketers want to stimulate is the emotion of fear. Fear really causes people
Discovering “The Life Force 8” Principles ofHuman Psychology for Small Business Success In the world of marketing, being able to understand the fine details of human psychology is a tremendous advantage. Introducing The Life Force 8. The Life Force 8 principles came about by fusing a few psychological theories together and it gives business owners
